Vivekanand Kumar Singh (He/Him)
Social Media Manager & Growth Hacker
Vivek is a Digital Marketing Professional with over 5 years of experience, having worked with multiple industries to enhance their brand presence and revenue in the competitive market. His key expertise lies in Search Engine Marketing, Search Engine Optimization, Social Media Marketing, and Social Media Optimization.
He holds a keen interest in the initiatives undertaken by The Legal Swan, including their two brands, Respekt and POSH at Work. His strong belief in gender equity and women’s empowerment drives his motivation. He hopes to make a significant contribution to The Legal Swan with the help of his prior experience.
Specializations
Google & Bing Ads – Worked with different ads like Expanded Text Ads, Responsive Search Ads, Dynamic Search Ads, Showcase Shopping Ads, Google Display Network Ads, YouTube (Video) Ads, App Install Ads, Google Smart Campaigns, Local Business Campaigns, Remarketing Campaigns, etc. Deep Knowledge of Conversion based PPC advertisement in different sectors like Education, Real Estate, FMCG, Hospitality & IT Services.
Social Media Ads & Optimization – Worked on Facebook, Instagram, Quora, Pinterest, Twitter & LinkedIn Ads. Created Campaigns for Brand Awareness, Lead Generation, Reach, Shopping, etc. Have worked with Facebook & Instagram Shop Integration and marketing campaigns. Deep Knowledge of user targeting based on their interests using features like custom & lookalike audiences. Handling different social media handles of reputed organization.
Search Engine Optimization – Worked on On-Page & Off-Page SEO. Suggested all the Technical SEO tasks to the developer and worked with them to implement all the Important Technical SEO Factors. Have worked on Different CMS for On-Page & Technical SEO like WordPress, Shopify, Open Cart, BigCommerce, PrestaShop, Wix, Blogger & Brilliant Directories.
Knowledge of Digital Marketing Tools – Google Search Console, Google My Business, Google Analytics, Google Tag Manager, SEMrush, Ubersuggest, Keyword Planner, Google Ads, Google Trends, Google Alerts, Google AdSense, Hootsuite, Sprout Social, Sprinklr, Buzzsumo, Mention, Facebook Insights, Instagram Insights, Twitter Analytics, Pinterest Analytics, LinkedIn Analytics & YouTube Analytics, PosterMyWall & Canva.
Skills
- Social Media Ads
- Google Analytics & Other Analytical Tools
- Google & Bing Ads
- Search Engine Optimization
- Content Writing
- Email-Marketing
- Social Media Content Creation